"Joha rice also known as Aromatic rice is a unique gift of nature to Assam, cultivated only in the Brahmaputra valley. It is known for itâ??s sweet aroma, superfine kernels, good cooking quality and excellent palatability & taste.

The uniqueness of this rice is mainly attributed to particular climatic conditions prevalent in the area, together with varietal characteristics and system of rice cultivation, adding to the best expression of aroma and flavour in the product.

Except elongation ratio, joha rice of Assam is comparable to highly priced Basmati and other scented rice in India. The uniqueness of this rice is mainly attributed to particular climatic conditions prevalent in the area, together with varietal characters and system of rice cultivation, adding to the best expression of aroma and flavour in the product."Plaster Of Paris