Palm oil is naturally reddish in colour because of a high beta-carotene content. It is one of the few highly saturated vegetable fats and is semi-solid at room temperature. Palm oil naturally contains the nutrients alpha-carotene, beta-carotene and lycopene. BENEFITS Helps in weight loss and increasing body metabolism. Contains saturated & unsaturated fats, vitamin E& beta carotene. Palm oil is held as the best source of beta carotene&alpha carotene both of which are precursors to vitamin A. The tocotrienols found in palm oil also helps support to fight against stress. The oil may reduce carotid artery blockages and reduce the risk of heart disease. Improves blood circulation. Regulates cholesterol level. Reduces blood pressure. Reduces free radical damage & inflammation.