Euphoric & Wool Rug hand tufted from 100% New Zealand Wool. Pile height varies between 10 - 12 mm which means its supremely cozy to lounge and walk on. Cleaning� : Do not wash. We recommend gently vacuuming this rug once or twice weekly with a brush attachment. Do not use an abrasive rotary brush head as this may damage to the rug. Stain Removal� : Wipe the stain carefully with a mixture of lukewarm water. Absorb excess liquid with a dry microfiber cloth.