Unprocessed - No added preservatives and chemicals Absolutely free of pesticides (which are arguably carcinogenic) High in Vitamin E and micro nutrients that are vital for our holistic well-being. Completely free from Trans-fat. Retains antioxidants. As it is manually filtered, it is more viscous and retains the flavour fully. This helps in lesser consumption (atleast by 20%) of oil as compared to the industrially processed refined oil.