A small business house, it has grown into a large multinational conglomerate in India with a steadily rising annual turnover. The Group has been transformed into a multinational corporate house with its activities spread across several continents and has archived incredible turnover. Basmati is long grain aromatic rice grown for many centuries in a specific geographical area, in the foothills of the sub-continent, blessed with characteristics of extra-long slender grains that elongate at least twice their original size with a characteristics soft and fluffy texture upon cooking, delicious taste, superior aroma, and distinct flavor, Basmati rice is unique among other aromatic long-grain rice varieties. Agro-climatic conditions of the specific geographical area and the method of harvesting, processing, and aging attribute these characteristic features to Basmati rice. Owing to its unique characteristics the scented Pearl lends a touch of class that can transform even the most ordinary meal into a gourmet s delight. Varieties: So far 34 varieties of Basmati rice have been notified under the seeds Act, of 1966. These are Basmati 217, Basmati 370, Type 3 (Dehradun Basmati) Punjab Basmati 1 (Bauni Basmati), Pusa Basmati 1, Kasturi, Haryana Basmati 1, Mahi Sugandha, Taraori Basmati (HBC 19 / Karnal Local), Ranbir Basmati, Basmati 386, Improved Pusa Basmati 1 (Pusa 1460), Pusa Basmati 1121 (After amendment), Vallabh Basmati 22, Pusa Basmati 6 (Pusa 1401), Punjab Basmati 2, Basmati CSR 30 (After amendment), Malviya Basmati Dhan 10-9 (IET 21669), Vallabh Basmati 21 (IET 19493), Pusa Basmati 1509 (IET 21960), Basmati 564, Vallabh Basmati 23, Vallabh Basmati 24, Pusa Basmati 1609, Pant Basmati 1 (IET 21665), Pant Basmati 2 (IET 21953), Punjab Basmati 3, Pusa Basmati 1637, Pusa Basmati 1728, Pusa Basmati 1718, Punjab Basmati 4, Punjab Basmati 5, Haryana Basmati 2 and Pusa Basmati 1692.
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