This product is vegan and contains all natural ingredients. Bentonite clay in the rejuvenating mask is a natural volcanic clay used for purifying the skin from excess oil, dirt ,and toxins. It detoxifies and tightens the skin while cleaning clogged pores. Bentonite clay is rich in calcium, magnesium, and iron. It prevents acne formation and rejuvenates the skin. The salicylic acid in it helps cleanse the skin from dead cells and gently exfoliates the skin. Vitamin B3 regulates the oil and moisture balance of the skin. Immortal flower essential oil provides protection against the signs of aging. The product does not contain any preservatives, paraben, SLES, dye, alcohol and parfume.