Secangrup is a cosmetics company based in Bursa, Turkey. We have launched our cosmetic brands ARGANLIFE and ARGANRAIN in 2008. We focus primarily on developing natural skin and hair care products and have rapidly made a brand name for itself in the cosmetics industry and it stands out as 100% pure Argan oil, shampoos out of sulfate, silicone, dye, alcohol, and salt. Our products are dermatological, microbiology, and allergen testing. We are growing at a rapid pace with increasing demand for our most popular brands ArganLife and Arganrain. As Manufacturers, we seek to cater to this demand and expand our product portfolios with organic and inorganic products. Our study identifies the introduction of innovative ingredients and technology as one of the key trends that will lead to ina massive growth of cosmetic products in the market.