Purple Potato Extract Powder Latin Name: Ipomoea batatas(L.)Lam Specifications: 1. Anthocyanidins 1-10% test by UV 2. Vegetable Powder 3. Extract Ratio: 5:1, 10:1, 20:1 etc. 4. Part Used: Rhizome Appearance: Purple red to Purple fine powder Description of Purple Potato Extract Powder: Purple Potato is a source for natural food coloring that offers a raspberry pink/red/violet shade depending on the PH of the product it is being used for. The anthocyanins, which give the purple potato its color, have excellent light and heat stability making it suitable for use in beverages, fruit bases, baking, and confectionary. Function of Purple Potato Extract Powder: 1. Antioxidation, antimutation and liver protection. 2. Strengthen body physiques. 3. Lose weight and fit, and even anticancer. 4. It is becoming the optimum food owning to its non-pollution, green and organism characteristics. 5. Purple Potato embody affluent nutrition of Selenium and anthocyanidin. Application Field: Functional food, drinks, health care products and pharmaceuticals. Keywords: Purple Potato Extract, Anthocyanidins, Anthocyanosides, anthocyanins