Phenyl cinnamate (C6H5CH=CHCO2CH2CH2C6H5) is a white crystal with a melting point of 215°C. Soluble in hot ethanol and oil, soluble in ethanol but slightly turbid, insoluble in water. Due to the sweet aroma of rose and the aroma of plum after dilution, it is often used in the perfume industry to formulate powders, perfumes and fragrances.