Pop Screen is an interactive cell broadcast system use solely for marketing promotion in a non-intrusive way and it\'s an exclusive by product of Telkomsel Mobile Advertising. Pop Screen itself is a light weight application (~5kb) that has been injected into all Telkomsel RUIM/SIM card post May 2009 and since March 2010 has a total accumulative subscribers of 35million.
Telkomsel Pop Screen requires no-keywords, no-shortcode (premium or otherwise) and no-url are needed to access any contents or advertisements contain therein. Basically Pop Screen is very easy to use and setup.
