Features Of Bentonite Bentonite is highly used plastic clay and is an absolute gem of a product to be manufactured in terms of industrial purposes. It is of great commercial importance with inherent bleaching properties. It is these bleaching properties that make it useful and different from other materials. Bentonite because of it having such unique bleaching qualities has been named as Bleaching clay. Excellent plasticity, higher bonding strength, high shear and strength, low level of permeability and compressibility and many such qualities in short make it all the while important. It also has a varied amount of uses in well-known industries like rubber, paper and cosmetic industries.