America Digital Signage Market? The Market Size of America Digital Signage America is a booming market for digital signage as business owners are craving to find the best way to draw customers attention to beat their rivals. Among all, LED display technology, with its apparent advantages, is favored by both retailers and big corporate. Today, we are going to find out what America LED display solutions are in the digital signage market for business owner to excel. â?? Market Share of America Digital Signage Market by Display Technology Three types of display technology dominated the market, namely LCD, LED, and Projection. LCD matched LED in digital signage market share in 2019, and Projection had a market share far less than the former two. While LCD technology is still one of the most intensively adopted way of advertising and is expected to maintain its growth, LED segment is what yielded the biggest revenue share in 2020 and continue to seize bigger market share. What Enables the Rise of LED Display? Ultra-thin The LED display is realized when the electric current passes through light-emitting diode. For full-color LED display, each pixel of LED consists of three light-emitting diodes in red, blue and green respectively. In the case for LCD, which stands for Liquid Crystal Display, it can not be luminous by itself without an outer source (neon tubes) for light. So for LCD, complicated light path design is required, which makes it much thicker than LED display. More Energy-saving LCD needs an outer source for light, which has to be luminous all the time for the image to be displayed. Thatâ??s not the case for LED display, for which only specific pixels have to be lighted to display colors. So, LED display could be much more energy-efficient, about 1/10 of LCD display in energy-consumption. Wider Viewing Angle While LCD display viewing angle is restricted, LED can Provide a viewing angle of up to 160, which adds to its competitive edge.