- With the goal of retaining all the desired characteristics ( e.g. color, appearance, shape, texture and taste ï¼? in the final product. - Is currently a new trend of coffee world. Basically, freeze-dried coffee has a higher aroma retain as compared to spray-dried coffee and agglomerated coffee. Thus, its coffee aroma is very premium and is positioned as high quality instant coffee.Freeze-dried coffee is dried and take back aroma at as-low-as frozen temperature which helps to maintain coffee aroma as fresh as freshly roasted coffee beans. - Freeze dried instant coffee is operated by European standard production processes.