Carbon black is virtually pure, elemental carbon in the form of colloidal particles, which are microscopic and arranged in a grape-like form. Its physical appearance is that of a black, finely divided pellet or powder individual particles of carbon black are invisible to the human eye. Carbon black is entirely different from, and should not be confused with, black carbon, more commonly known as soot. The size of the particles and the way they are aggregated determine the specific properties of the carbon black and how it can be used. For example, a large particle-sized soft carbon black grade will contribute to the elasticity of tire sidewalls, while a small particle-sized hard carbon black grade is essential to ensure the durability of a tire's tread. What are its uses? Carbon black with its light absorbing properties, ensure the plastic and rubber products last longer. It keeps water safe while transporting It is used as a pigment to produce a deeper black in paints, leather coating, inks, mascara Makes rubber products safer, stronger and more efficient Can be engineered to modulate the electrical and thermanal conductivity of many products