1. Description: obtained from Purple Sweet Potato (Ipomoea batatas L) by extraction, filtration and refining. Main composition is anthocyanin, contains dextrin. 2. European Standards: E163 3. Properties: purple red powder with characteristic scent 4. Solubility: water soluble 5. Stability: excellent for heat stability and light stability 6. Stable pH Range: ph 2.5-5.5 7. Shade in application: raspberry red (below ph4), mauve/purple (ph 4.5) 8. Typical application: Dry mixes, marinades, beverages, desserts, ice cream, fruit preps&sauce, candies, panned confectionary, cake decorations. 9. Certification: ISO9001, ISO22000, KOSHER, HALAL (IFANCA HALAL AND MUI HALAL) 10. color value: E40, E60, E80