Raw Coconut Shell Charcoal The export market potential of shell charcoal products is still large. In Europe, shell charcoal is needed for grilling meat (barbecues). In the Middle East, shell charcoal is used more for "smoking" or shisha. Meanwhile, in Asia, such as Japan and South Korea, shell charcoal is used for cooking purposes in restaurants. Shell charcoal is indeed considered easier to enter the world market, especially Europe. The product is easier to use. The quality is considered better than charcoal made from mangrove plants. "The endurance of shell charcoal combustion is longer,"