Sweet Relief: when the temperature rises, it always better to be prepared! No matter what hot situation you find yourself in, whether recovering from a run or discovering your air-condition has broken down. This cooling towel is always the only quick soak and snap away from taking your "it's too hot" woes away. One Cooling Towel to Rule Them All: there are plenty of imitators and less effective accessories but only one cooling towel! Easy Breezy: there are no complicated instructions here! Simply remove the towel, soak it in cold water, wring it out, give a quick "snap", and its ready to drape around your neck. If it starts to get warmer, simply rinse and repeat, and stay cool while fishing, hunting, hiking, or even on the job. It also makes the perfect gift and stocking stuffer for the whole family! The Secret: we use high grade and extra thick pva with evaporative technology. The more water it comfortably holds, the longer it takes to evaporate, which means the longer it stays cool for you! Our Promise: remember, you never have to worry about losing your investment to a poor product or an unresponsive vendor. We have got you from summer to summer and every time in between