Xanthan gum is a popular food additive that's commonly added to foods as a thickener or stabilizer. When xanthan gum powder is added to a liquid, it quickly disperses and creates a viscous and stable solution. This makes it a great thickening, suspending and stabilizing agent for many products APPLICATION For food:Xanthan gum can improve the texture, consistency, flavor, shelf life and appearance of many foods. It's used frequently in gluten-free cooking since it can provide the elasticity and fluffiness that gluten gives traditional baked goods Personal Care Products:Xanthan gum is also found in many personal care and beauty products. It allows these products to be thick, but still flow easily out of their containers. It also allows solid particles to be suspended in liquids Industrial Products:Xanthan gum is used in many industrial products due to its ability to withstand different temperatures and pH levels, cling to surfaces and thicken liquids, all while maintaining good flow.