Services: Business support organization: emart eservices based in coimbatore, tamilnadu, india promoting its innovative customer loyalty programme (emart v think mightyemart is an e-commerce venture with a loyalty pool of incentives called central resource pool (crp) giving voluminous benefits for all participants. Emart is a programme that ties together both the trade and the consumer helping each other back to back. This is a unique system that gives enormous incentives for sales organizations for effecting their sales through this system