Find Verified Jasmine Rice Buyers, Importers and Buy Leads

Jasmine Rice: A Fragrant Staple with Deep Cultural Roots and Strong Export Value

There are many types of rice, but only a few can appeal to your senses with their unique aroma and flavor, and jasmine rice is one of them. Also called aromatic or fragrant rice, this long-grain rice variety has a slightly sweet, buttery, and popcorn-like flavor. Interestingly, it gets its name not because of its scent, but because of its color, which resembles the color of the jasmine flower. It was first produced in Thailand, where it has been a part of the staple diet for centuries, and today it is one of the country’s most important exports. Other names of Jasmine rice include 'Khao Dawk Mali 105' or 'Khao Hom Mali'. You can determine the real worth of this rice from the fact that at the 2017 World Rice Conference (Macau), Thailand's Jasmine rice was given the title of world's best rice (its fifth win in nine years). Over time, jasmine rice has grown into one of the most sought-after rice types across Asia, the Middle East, North America, and Europe, especially in the gourmet food, hospitality, and retail sectors. For agro-exporters, it is a high-potential commodity with strong and growing global demand among bulk jasmine rice buyers. Let's move forward to understand the market demand and key insights for this rice type.

What Makes Jasmine Rice So Popular in Global Markets?

Jasmine rice has a reputation for being one of the world's most delicious cultivars of rice. It is preferred over other varieties (especially in Thai households) due to its soft texture, distinctive fragrance, and versatility in cooking. Besides, there are several health benefits associated with this rice variety, which add to its popularity. Here are the key drivers behind the rising international demand for jasmine fragrant rice. 

• We all know that jasmine rice has its own signature aroma, but do you know why it is so? Well, it is due to the presence of a compound called 2-acetyl-1-pyrroline, which gives it a sweet, nutty, and floral scent. These sensory qualities make it a top choice in Thai, Chinese, and Middle Eastern cuisines. Moreover, jasmine rice is classified as long grain jasmine rice. When cooked, it becomes soft, moist, and slightly sticky, making it an ideal complement to curries, stir-fries, and many other dishes. Thus, it fits easily into diverse culinary traditions. And that's why many food distributors and processors prefer this rice variety over others.
  
  
• Another reason for jasmine rice’s global popularity is its health benefits. Although not a whole grain like brown rice, jasmine rice is often perceived as a high-quality and relatively healthy carbohydrate option, especially when compared to heavily processed alternatives. It is naturally gluten-free. In fact, colorful varieties of jasmine rice come packed with phytonutrients, which improve your immune system and overall health. In international markets where consumers are becoming more health-conscious, jasmine rice is an appealing food option. In addition, its non-GMO status and availability in organic varieties add to its desirability among health-focused markets. 
  
  
• As global interest in Asian cuisine continues to rise (especially Thai, Vietnamese, and fusion foods), so does the demand for authentic ingredients like jasmine rice. It can be easily found in ethnic grocery stores, gourmet food markets, and even premium hospitality sectors. Moreover, primary producers of jasmine rice, such as Thailand, Vietnam, and Cambodia, have developed efficient farming and export systems. This allows them to meet growing international demand without compromising quality. 

Which Types of Jasmine Rice Are Most Commonly Traded Worldwide?

Jasmine rice is itself a naturally fragrant variety, but did you know there are several types of jasmine rice based on origin and key characteristics? As an exporter, it's important to stay informed about these varieties to meet buyer requirements accurately. Each type has its own flavor, texture, and market demand, and knowing the difference can give you a real edge in the global rice trade.

If you're an exporter dealing in jasmine rice, you can explore related rice categories based on market demand to attract a bigger buyer base and increase profitability. These categories include:

• Basmati Rice (including Indian Basmati Rice, 1121 Basmati Rice , Sella Basmati Rice, and Sugandha Basmati Rice) is in high demand for premium exports to the Middle East and the U.S.
  
  
• Brown Rice and Organic Rice are great options for health-conscious markets in Europe and North America.
  
  
• Broken Rice and Ponni Rice work well for value-focused markets in Africa and Southeast Asia.
  
  
• Thai Rice, Long Grain Rice, Medium Grain Rice, Short Grain Rice, and White Rice can help build a diverse export portfolio for different regions.

What Global Data Says: Jasmine Rice Market Insights for Export and Import

Jasmine rice is one of the major contributors to the economies of rice-producing countries. This resilient crop also plays a key role in food security. Apart from its growing demand and different varieties, there are other important market insights that you must know to make data-backed decisions, identify trade opportunities, and grow your export business. These insights include global market size, top importing countries, and the price of jasmine rice 1kg. According to Tridge, the wholesale price of jasmine rice in Thailand as of April 2025 is approximately $0.96 per kg. Here is the data on the global market size and the world's top importers.

Jasmine Rice Global Market Size:

Source: Verified Market Report

Top 3 Jasmine Rice Importers Worldwide:

Source: Volza

How to Find Jasmine Rice Buyers Near Me or Globally?

Finding jasmine rice importers and buyers requires a mix of strategic research, networking, and using the right platforms. Whether you are looking for organic jasmine rice buyers or thai jasmine rice importers, here are the most effective methods:

• There are many B2B marketplaces; all you need to do is find the most reliable one. Platforms like go4WorldBusiness give you access to the list of verified jasmine rice buyers across different countries.

• If you are an experienced exporter, you probably already know that many countries have official export councils or trade development agencies. These agencies, such as Thailand’s Department of Foreign Trade, APEDA (India), and USDA Foreign Agricultural Service (USA), often help match exporters with serious international buyers. 

• You can also participate in food expos, agriculture trade shows, and international grain summits to connect with potential jasmine rice importers face-to-face. Look for events like Gulfood (UAE), SIAL (France/Canada), and THAIFEX (Thailand).

• If you are new to exporting, local trade agents or rice brokers can help you. They often have an existing relationship with high-volume buyers or importers. 

• If you are searching for 'jasmine rice buyers near me', then the best way is to reach out to local wholesalers, supermarket chains, restaurant suppliers, and grocery distributors. They constantly look for reliable local sources for jasmine rice. 

Frequently Asked Questions (FAQs): 

1. What are the key importing countries for jasmine rice?

The top importing countries for jasmine rice are:

• United States
• Ghana
• Vietnam

2. What are the key considerations for exporting jasmine rice?

When exporting jasmine rice, it is important to ensure consistent quality (including grain length, aroma, and low levels of broken grains). Exporters must also comply with the import regulations of the target countries, such as food safety certifications, labeling requirements, and packaging standards. 

3. What are the trends in the jasmine rice market?

Here are the trends in the jasmine rice market:

• Rising demand for organic and brown jasmine rice in health-conscious markets. 
• Growing competition from Vietnam and Cambodia.
• Increased demand for premium quality jasmine rice in the Middle East, the U.S., and Europe. 

4. Where can I find reliable jasmine rice buyers internationally?

You can find and connect with buyers through 

• B2B platforms such as go4WorldBusiness
• Register with government trade promotion agencies (such as India's APEDA or Thailand's Department of Foreign Trade)
• Food expos or trade fairs like SIAL, THAIFEX, and Gulfood

5. Which country produces the best Jasmine Rice?

Thailand is globally recognized for producing the highest quality jasmine rice (especially the Khao Dawk Mali 105 variety). It has won multiple global awards for aroma, grain quality, and taste. 

6. What is jasmine rice classified as?

Jasmine rice is classified as long-grain, aromatic rice. In trade terms, it's often listed under the fragrant rice or premium aromatic rice category.

7. What is jasmine rice HSN code?

10063090 is the jasmine rice HSN code.

8. What is the jasmine rice price per kg?

Prices vary depending on quality grade, broken percentage, packaging, and whether the rice is conventional or organic. However, as of April 2025, the wholesale price of jasmine rice in Thailand is around $0.96 per kg. 

Latest News Related to Jasmine Rice Global Trade

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