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There are many types of rice, but only a few can appeal to your senses with their unique aroma and flavor, and jasmine rice is one of them. Also called aromatic or fragrant rice, this long-grain rice variety has a slightly sweet, buttery, and popcorn-like flavor. Interestingly, it gets its name not because of its scent, but because of its color, which resembles the color of the jasmine flower. It was first produced in Thailand, where it has been a part of the staple diet for centuries, and today it is one of the country’s most important exports. Other names of Jasmine rice include 'Khao Dawk Mali 105' or 'Khao Hom Mali'. You can determine the real worth of this rice from the fact that at the 2017 World Rice Conference (Macau), Thailand's Jasmine rice was given the title of world's best rice (its fifth win in nine years). Over time, jasmine rice has grown into one of the most sought-after rice types across Asia, the Middle East, North America, and Europe, especially in the gourmet food, hospitality, and retail sectors. For agro-exporters, it is a high-potential commodity with strong and growing global demand among bulk jasmine rice buyers. Let's move forward to understand the market demand and key insights for this rice type.
Jasmine rice has a reputation for being one of the world's most delicious cultivars of rice. It is preferred over other varieties (especially in Thai households) due to its soft texture, distinctive fragrance, and versatility in cooking. Besides, there are several health benefits associated with this rice variety, which add to its popularity. Here are the key drivers behind the rising international demand for jasmine fragrant rice.
Jasmine rice is itself a naturally fragrant variety, but did you know there are several types of jasmine rice based on origin and key characteristics? As an exporter, it's important to stay informed about these varieties to meet buyer requirements accurately. Each type has its own flavor, texture, and market demand, and knowing the difference can give you a real edge in the global rice trade.
If you're an exporter dealing in jasmine rice, you can explore related rice categories based on market demand to attract a bigger buyer base and increase profitability. These categories include:
Jasmine rice is one of the major contributors to the economies of rice-producing countries. This resilient crop also plays a key role in food security. Apart from its growing demand and different varieties, there are other important market insights that you must know to make data-backed decisions, identify trade opportunities, and grow your export business. These insights include global market size, top importing countries, and the price of jasmine rice 1kg. According to Tridge, the wholesale price of jasmine rice in Thailand as of April 2025 is approximately $0.96 per kg. Here is the data on the global market size and the world's top importers.
Jasmine Rice Global Market Size:
Source: Verified Market Report
Top 3 Jasmine Rice Importers Worldwide:
Source: Volza
Finding jasmine rice importers and buyers requires a mix of strategic research, networking, and using the right platforms. Whether you are looking for organic jasmine rice buyers or thai jasmine rice importers, here are the most effective methods:
1. What are the key importing countries for jasmine rice?
The top importing countries for jasmine rice are:
2. What are the key considerations for exporting jasmine rice?
When exporting jasmine rice, it is important to ensure consistent quality (including grain length, aroma, and low levels of broken grains). Exporters must also comply with the import regulations of the target countries, such as food safety certifications, labeling requirements, and packaging standards.
3. What are the trends in the jasmine rice market?
Here are the trends in the jasmine rice market:
4. Where can I find reliable jasmine rice buyers internationally?
You can find and connect with buyers through
5. Which country produces the best Jasmine Rice?
Thailand is globally recognized for producing the highest quality jasmine rice (especially the Khao Dawk Mali 105 variety). It has won multiple global awards for aroma, grain quality, and taste.
6. What is jasmine rice classified as?
Jasmine rice is classified as long-grain, aromatic rice. In trade terms, it's often listed under the fragrant rice or premium aromatic rice category.
7. What is jasmine rice HSN code?
10063090 is the jasmine rice HSN code.
8. What is the jasmine rice price per kg?
Prices vary depending on quality grade, broken percentage, packaging, and whether the rice is conventional or organic. However, as of April 2025, the wholesale price of jasmine rice in Thailand is around $0.96 per kg.
Thai rice exporters see the new 19% U.S. tariff as manageable, but view global oversupply and rising competition as bigger threats. (Full Story: The Nation)
