ENO is the No.1 antacid brand. This is a result of the brand's single minded focus on 'fast relief from acidity' as a benefit, which has been ENO's communication mainstay since its launch in India. So much so that many people can still recall iconic lines from mid-90s communication like ENO on, acidity gone as well as the more recent science-backed claim of ENO gets to work in 6 seconds.
