Beta-carotene is a natural food colour which is widely used in the food market. Beta-carotene is based on carotenoids which give a strong, orange colour. This colour is stable for food preparation in high temp. and wide of pH range. Mainly used by the bakery sector, might be also applied in confectionery, soft drinks, nutraceuticals and others.
Food additives, such as colouring foodstuffs, natural colours, plant (herbal, flower, root etc.) extracts, flavours, emulsions.