Hydroxyethyl Cellulose ZONEHIBTM HEC is a natural polymer material cellulose as raw material, which reacts with sodium hydroxide to form basic cellulose colloid, and then the ethylene oxide and other chemicals are added into the reaction to get etherification. By controlling the production parameters, the Hydroxyethyl cellulose is produced. It is a white or light yellow powder, non-toxic, tasteless, can be quickly dissolved into hot or cool water, insoluble in general organic solvent, with excellent character of thickening, dispersing, emulsifying, adhesion, stabilizing, water retention and film forming. Also can be used as a protective colloid in some products. Paints & Coatings: HEC can be used in water-based coatings with excellent emulsification, dispersion speed, stability and water retention, which can help paints and coatings achieve better rheological properties at different shear rates, giving your products smooth leveling, good anti-flaking and anti-slip properties. Daily Chemicals: HEC is an effective film former, binder, thickener, stabilizer and dispersant in shampoo, hair spray, neutralizer, conditioner and cosmetics. Its thickening and protective colloid properties can be used in liquid detergent and solid detergent industries.