Product Characteristics: This product is: Baby Safe, Gentle on sensitive skin, Low suds. No colouring. The off white colour is the natural state of the product. This product contains none of these ingredients: Paraben SLS/SLES, Phosphate, EDTA, Betaine/CDE and NPE, phthalates, formaldehyde. It uses citric acid as natural preservative that is commonly found in food. The active surfactant, deacyl glucoside is a cosmetic grade surfactant. It is a concentrated solution packed in 500ml bottle. 1 pump of dish wash can be diluted up to 6 times of water. It can also be used as a fruit and vegetable wash. Efficacy ecominimTM dish wash is also easily rinsed off and has been tested to leave no residue. It is low suds in nature, it has a neutral pH and is gentle on hands. It cuts grease well, formulation rinses off easily and cuts off malodour - no more fishy smelly dishes or hands. Doing dishes is like doing a hand spa. Hands feel soft and gentle and dishes are clean. It is safe even for skin prone to eczema. Ingredients i. decyl glucoside (plant-based, non-ionic surfactants) ii. water iii. citric acid (natural preservative) iv. edible xantham gum v. glycerine and sodium citrate (plant based chelating agent) vi. perfume