With everyone owning mobile phones today, marketers have to come up with creative and innovative ways to reach these audience, the would be consumers that are already familiar with the most basic mobile cellular services available; SMS, MMS and WAP. Brand2Number is Aktfimob\'s proprietary mobile advertising tool kit providing marketers and advertisers the advantages of personal messaging technology with the power of market segmentation database. Brand2Number is about branding and managing brands effectively and most of all accountable. Brand2Number is the only advertising tool available today that are measurable therefore every cent used is truly well spent.