Size of the box : 51 x 37 x 15 mm Card board outer : veneer ( wooden box) Card board inner : white board Size of splints : 42 x 2 x 2 mm splints duly carbonized Colour of head : brown / black No of sticks : 45 match sticks (average) Label : on one side ( front ) Side friction : plain . 12 match boxes packed in a blue paper 12 such paper pack in blue paper 10 such packet in a carton 1440 match boxes in a sea worthy carton ( packing 12 x 12 x 10 = 1440 match box in a carton ).