Humic acid is a group of molecules that bind to, and help plant roots receive, water and nutrients. High levels of humic acid can dramatically increase yields and its deficiency can prevent farmers and gardeners from growing crops with optimum nutrition. Our product is manufactured commercially by alkaline extraction of brown coal (lignite) leonardite and is used mainly as a soil conditioner in the form of Potassium Humate Liquid, it is purely organic substance which boosts soil fertility and enhance yield of agriculture produce. It is used in agriculture as a fertilizer additive to increase the efficiency of fertilizers especially nitrogen- and phosphorus-based fertilizer inputs. It has tremendous appreciation in the market, reason being that the technology is derived from Centre for Applied Research and Development, Neyveli Lignite Corporation (NLC), Neyveli, a â??Navaratnaâ?? Govt. of India Enterprise under the Ministry of Coal, Government of India New Delhi. It is licensed by National Research Development Corporation (NRDC), an Enterprise of Department of Scientific and Industrial Research (DSIR), Ministry of Science and Technology, Govt. of India, New Delhi. Benefits of Humic Acid Today, there is a recognized and increasing use of humic acids for their beneficial impact on the growth and cultivation of crops (vegetable & non-vegetable), citrus, turf, flowers, and particularly in organically-deficient soils. Increased Nutrient Uptake Decreased toxins Increased water retention Improved microbial growth Better overall soil structure Humic acids chemically change the fixation properties of the soil, with benefits such as: Neutralizes both acid and alkaline soils; regulates the pH-value of soils. Improves and optimizes the uptake of nutrients and water by plants. Increases buffering properties of soil. Acts as natural chelator for metal ions under alkaline conditions and promote their uptake by the roots. Retains water soluble inorganic fertilizers in the root zones and reduces leaching. Promotes the conversion of nutrient elements (N, P, K + Fe, Zn and other trace elements) into forms available to plants. Enhances the uptake of nitrogen by plants. Reduces the reaction of phosphorus with Ca, Fe, Mg and Al and liberates it into a form that is available and beneficial to plants. Liberates carbon dioxide from soil calcium carbonate and enables its use in photosynthesis. Helps to eliminate chlorosis due to iron deficiency in plants